Last Year’s NI Social Media Awards Winner: Monday’s Child – From Online Store to Belfast Premises
Monday’s Child, the sustainable jewellery brand that captured hearts and minds across Northern Ireland, has taken a significant step forward since winning Best Use Of Social Media In Retail In A Start Up at last year’s NI Social Media Awards. Since securing the title, the brand, founded by Kilkeel native Laura McBride, has expanded from a purely online presence to opening its own premises at the Portview Trade Centre in Belfast.
Born out of Laura’s desire to create affordable, sustainable, and life-proof jewellery, Monday’s Child has quickly become a beloved name in the jewellery industry. Laura’s journey began in December 2021, when she launched her first collection from the most humble of beginnings—a caravan in the midst of a farmhouse renovation. Despite the challenging conditions, her creativity and determination shone through, leading to the brand’s rapid growth.
What makes Monday’s Child truly unique is its commitment to sustainability. Each piece of jewellery is crafted from medical-grade recycled stainless steel and undergoes an innovative plating process that is 10 times stronger than standard gold plating. This dedication to quality means that customers can be assured their jewellery will never tarnish or lose its colour, a promise that Laura is proud to guarantee.
The brand’s latest venture, Linked permanent jewellery, has also been a resounding success. This unique offering involves welding a seamless, clasp-less bracelet onto the wearer, creating a lasting bond that is both symbolic and stylish. Launched in March this year, Linked has quickly become a favourite, with customers embracing the concept as a way to mark special moments with loved ones.
Laura’s passion for her brand is evident in every piece she creates, drawing inspiration from nature’s shapes and geometry to design jewellery that can be worn every day and on any occasion. Her goal is simple yet powerful: to inspire confidence in the wearer, allowing them to feel both stylish and empowered.
The judges at the NI Social Media Awards praised Monday’s Child for its exceptional use of social media as a startup, highlighting the brand’s innovative and engaging approach. They were particularly impressed by how effectively Laura McBride used social media platforms to build a loyal customer base, showcase her sustainable jewellery collections, and create a strong brand identity from scratch. The judges noted that Monday’s Child demonstrated a keen understanding of social media dynamics, using creative content and strategic campaigns to drive growth, foster community, and establish the brand as a standout in a competitive market.
As Monday’s Child continues to grow, Laura remains deeply connected to her customers, often meeting those who supported her from the very beginning at markets and events.
You can explore Monday’s Child’s latest collection or book a Linked permanent jewellery experience on their website at www.mondays-child.uk
Don’t forget to follow them on Instagram and Facebook to stay updated on their latest releases and events.
