2024 Winners
This year, we were overwhelmed by the incredible response to the NI Social Media Awards, with over 500 submissions received across all categories and more than 1,000 nominations for the influencer categories via Belfast Live. Some categories saw over 40 entries, making the competition fiercer than ever. Narrowing it down to just eight finalists per category was no easy task, and we are truly impressed by the exceptional quality and creativity showcased. Thank you to everyone who took part – the competition was incredibly tough!
OVERALL SOCIAL MEDIA EXCELLENCE
BEST OVERALL USE OF SOCIAL MEDIA
Winner: BPerfect Cosmetics
Runner-up: Irish Football Association
Cool FM - Bauer Media Audio Northern Ireland
Larne Football Club
MXB
NI Football League
Public Health Agency
Reach PLC
Runner-up: Irish Football Association
Cool FM - Bauer Media Audio Northern Ireland
Larne Football Club
MXB
NI Football League
Public Health Agency
Reach PLC
BEST CONTENT CREATOR
Winner: Alan Wallace
Runner-up: Panelling Perfect (Shannon Mitchell)
Annalivia Hynds
Emma White
Makaton Mondays
Miss Ceaford
The Kearney's
Runner-up: Panelling Perfect (Shannon Mitchell)
Annalivia Hynds
Emma White
Makaton Mondays
Miss Ceaford
The Kearney's
SOCIAL MEDIA PERSONALITY 2024
Winner: Annalivia Hynds
Runner-up: Emma Kearney
Abigail Parkinson
Adam Lynn
Alan Wallace
Brendan McDowell
Danielle Collins
Delishus O'Tool
Gerry Lavz
Shannon Mitchell
Runner-up: Emma Kearney
Abigail Parkinson
Adam Lynn
Alan Wallace
Brendan McDowell
Danielle Collins
Delishus O'Tool
Gerry Lavz
Shannon Mitchell
BEST USE OF SOCIAL MEDIA
IN START-UP
Winner: Panelling Perfect
Runner-up: Keenaghan Cottage
Gerard McClinton Estate Agent
Hailey's Homebakes
LiteBite Protein Snacks
Nova X Sugar Snap
Oatco Superfuel
The Garden Room Cafe
Runner-up: Keenaghan Cottage
Gerard McClinton Estate Agent
Hailey's Homebakes
LiteBite Protein Snacks
Nova X Sugar Snap
Oatco Superfuel
The Garden Room Cafe
IN CHARITY
Winner: Northern Ireland Chest Heart and Stroke
Runner-up: Foyle Hospice
Aware NI
Glow NI
Include Youth
National Trust - North Coast
Queen's Students' Union
Women in Business NI
Runner-up: Foyle Hospice
Aware NI
Glow NI
Include Youth
National Trust - North Coast
Queen's Students' Union
Women in Business NI
IN SPORT/ FITNESS
Winner: Irish Football Association
Runner-up: Belfast City Marathon
Basketball NI
Bondi
Evolution Gym NI
Larne Football Club
Limitless Olympics
NI Football League
Runner-up: Belfast City Marathon
Basketball NI
Bondi
Evolution Gym NI
Larne Football Club
Limitless Olympics
NI Football League
IN SERVICE/ B2B
Winner: Fuelwise Network Limited
Runner-up: NIE Networks
Craft Training
Shade
Simplyfruit X Sugar Snap
Sugar Snap
The Lady Accountant
Uform
Runner-up: NIE Networks
Craft Training
Shade
Simplyfruit X Sugar Snap
Sugar Snap
The Lady Accountant
Uform
IN HAIR/BEAUTY
Winner: BPerfect Cosmetics
Runner-up: Bellamianta
Archie Lloyd's
Beautiecode
Emma Kearney
Iconic Bronze
Noeleen Makeup and Beauty
V-Vault House of Hair
Runner-up: Bellamianta
Archie Lloyd's
Beautiecode
Emma Kearney
Iconic Bronze
Noeleen Makeup and Beauty
V-Vault House of Hair
IN HOSPITALITY
Winner: Bullitt Hotel
Runner-up: Cathy Martin + Michelle Davis X Room2 Hometel
Blairs Holiday Parks
Cotters Park Ltd
Nugelato
Seed X Sugar Snap
The Merchant Hotel
Whites Tavern
Runner-up: Cathy Martin + Michelle Davis X Room2 Hometel
Blairs Holiday Parks
Cotters Park Ltd
Nugelato
Seed X Sugar Snap
The Merchant Hotel
Whites Tavern
IN TOURISM
Winner: Féile an Phobail
Runner-up: Game of Thrones Studio Tour
Balmoral Show
Limitless Adventure Centre
Meagan Daley Studio
Splash X CT Digital
Visit Belfast
Visit Causeway Coast and Glens
Runner-up: Game of Thrones Studio Tour
Balmoral Show
Limitless Adventure Centre
Meagan Daley Studio
Splash X CT Digital
Visit Belfast
Visit Causeway Coast and Glens
IN RETAIL
Winner: MXB X Moy Park
Runner-up: Genesis X The Return of Spar's '12 Deals'
Cowfield Design
Dougies Goodies
MXB X Supervalu and Centra
Starview Enterprises NI Ltd
Victoria Square
Wardens
Runner-up: Genesis X The Return of Spar's '12 Deals'
Cowfield Design
Dougies Goodies
MXB X Supervalu and Centra
Starview Enterprises NI Ltd
Victoria Square
Wardens
IN HEALTHCARE (INC. COSMETICS + AESTHETICS)
Winner: Public Health Agency
Runner-up: Marble Arch Health Ltd
Belfast Health and Social Care Trust
Face Therapy NI
Melvin Pharmacy Ltd
NICC Beam Team
South Eastern Health and Social Care Trust
Southern Cross Dental (SCD)
Runner-up: Marble Arch Health Ltd
Belfast Health and Social Care Trust
Face Therapy NI
Melvin Pharmacy Ltd
NICC Beam Team
South Eastern Health and Social Care Trust
Southern Cross Dental (SCD)
SOCIAL MEDIA PERSON/TEAM
DIGITAL MARKETER / SOCIAL MEDIA MARKETER / FREELANCER
Winner: Ciara DeCarteret / BPerfect Cosmetics
Runner-up: David Kerr / NI Football League
Eileanoir Blair / Nurse Recruitment Experts
Aoife Carney / MXB
Kerry Gardner / MXB
Justin Millar / Belfast Live
Leah Monk / Craft Training Ltd
Ryan McAnoy / Victoria Square
Runner-up: David Kerr / NI Football League
Eileanoir Blair / Nurse Recruitment Experts
Aoife Carney / MXB
Kerry Gardner / MXB
Justin Millar / Belfast Live
Leah Monk / Craft Training Ltd
Ryan McAnoy / Victoria Square
DIGITAL / SOCIAL MEDIA IN-HOUSE TEAM
Winner: BPerfect Cosmetics
Runner-up: Irish Football Association
Antrim and Newtownabbey Borough Council
Belfast Health and Social Care Trust
Invest NI
Public Health Agency
South Eastern Health and Social Care Trust
Visit Belfast
Runner-up: Irish Football Association
Antrim and Newtownabbey Borough Council
Belfast Health and Social Care Trust
Invest NI
Public Health Agency
South Eastern Health and Social Care Trust
Visit Belfast
DIGITAL / SOCIAL MEDIA AGENCY TEAM
Winner: Sugar Snap
Runner-up: MXB
Inspiring Belfast
Black Circle Group Ltd
CT Digital Marketing
Genesis
JComms
Shade
Runner-up: MXB
Inspiring Belfast
Black Circle Group Ltd
CT Digital Marketing
Genesis
JComms
Shade
BEST SOCIAL MEDIA CAMPAIGN
IN HOSPITALITY/TOURISM
Winner: Game of Thrones Studio Tour
Runner-up: Hastings Hotel
Blairs Holiday Parks
The Ringland Group
Juice Jar X Sugar Snap
Meagan Daley Studio X Fermanagh's Finest
The Jailhouse
Visit Causeway Coast and Glens
Runner-up: Hastings Hotel
Blairs Holiday Parks
The Ringland Group
Juice Jar X Sugar Snap
Meagan Daley Studio X Fermanagh's Finest
The Jailhouse
Visit Causeway Coast and Glens
IN CHARITY/PUBLIC SECTOR/EDUCATION/NOT FOR PROFIT
Winner: Police Service of Northern Ireland X Safeguarding Board Northern Ireland / Sextortion
Runner-up: Public Health Agency / Smoking Consultation
Basketball NI / She Got Game
Invest NI
Melted Parents NI
Nerve Centre
Northern Ireland Chest Heart and Stroke / The Red Dress Fun Run
South Eastern Health and Social Care Trust / Encompass
Runner-up: Public Health Agency / Smoking Consultation
Basketball NI / She Got Game
Invest NI
Melted Parents NI
Nerve Centre
Northern Ireland Chest Heart and Stroke / The Red Dress Fun Run
South Eastern Health and Social Care Trust / Encompass
MOST IMPACTFUL SOCIAL MEDIA CAMPAIGN
Winner: Charlie's Bar, Enniskillen
Runner-up: South Eastern Health and Social Care Trust / Encompass
Genesis X NIE
Melted Parents NI
Nerve Centre
Northern Ireland Chest Heart and Stroke / The Red Dress Fun Run
Power NI
Public Health Agency X Smoking Consultation
Runner-up: South Eastern Health and Social Care Trust / Encompass
Genesis X NIE
Melted Parents NI
Nerve Centre
Northern Ireland Chest Heart and Stroke / The Red Dress Fun Run
Power NI
Public Health Agency X Smoking Consultation
BEST LOW BUDGET CAMPAIGN (UNDER 5K)
Winner: Charlie's Bar, Enniskillen
Runner-up: Waterfront Hall & Ulster Hall
Aware NI
Cotters Park Ltd
Larne Football Club
Nexus
Northern Ireland Chest Heart and Stroke / The Red Dress Fun Run
Southern Health and Social Care Trust
Runner-up: Waterfront Hall & Ulster Hall
Aware NI
Cotters Park Ltd
Larne Football Club
Nexus
Northern Ireland Chest Heart and Stroke / The Red Dress Fun Run
Southern Health and Social Care Trust
BEST INFLUENCER CAMPAIGN
Winner: BPerfect Cosmetics
Runner-up: Game of Thrones Studio Tour
Cavendish X Lagan Homes
Cotters Park Ltd
Inspiring Belfast
The Ringland Group
Motherhood Bubble
MXB X Mace NI
Runner-up: Game of Thrones Studio Tour
Cavendish X Lagan Homes
Cotters Park Ltd
Inspiring Belfast
The Ringland Group
Motherhood Bubble
MXB X Mace NI
IN RETAIL CAMPAIGN
Winner: CastleCourt Shopping Centre
Runner-up: MXB X SVC Epic Deals
Barista Bar X Morrow Communications
Foyleside Shopping Centre
MXB X Frozen
MXB X Mace Christmas
MXB X Musgrave Marketplace
The Boulevard
Runner-up: MXB X SVC Epic Deals
Barista Bar X Morrow Communications
Foyleside Shopping Centre
MXB X Frozen
MXB X Mace Christmas
MXB X Musgrave Marketplace
The Boulevard
BEST USE OF SOCIAL MEDIA CHANNEL
BEST USE OF TIKTOK IN BUSINESS
Winner: BPerfect Cosmetics
Runner-up: Victoria Square
Bellamianta
Belfast Live
CastleCourt Shopping Centre
Hurree
Visit Belfast
Wardens
Runner-up: Victoria Square
Bellamianta
Belfast Live
CastleCourt Shopping Centre
Hurree
Visit Belfast
Wardens
BEST USE OF FACEBOOK
Winner: Larne Football Club
Runner-up: Cool FM - Bauer Media Audio Northern Ireland
Dirty Doll by Taylor-Rae
Dougies Goodies
MCV Competitions
Myles Greenfield Upholstery
The Hatch X Sugar Snap
Walsh's Hotel, Maghera
Runner-up: Cool FM - Bauer Media Audio Northern Ireland
Dirty Doll by Taylor-Rae
Dougies Goodies
MCV Competitions
Myles Greenfield Upholstery
The Hatch X Sugar Snap
Walsh's Hotel, Maghera
BEST USE OF INSTAGRAM
Winner: BPerfect Cosmetics
Runner-up: What Lauren Eats
Bellamianta
Country Home NI
Gibson Paving
Iconic Bronze
Oatsinmybowl
Orto X Sugar Snap
Runner-up: What Lauren Eats
Bellamianta
Country Home NI
Gibson Paving
Iconic Bronze
Oatsinmybowl
Orto X Sugar Snap
INFLUENCER OF THE YEAR 2024
FOOD INFLUENCER / FOOD REVIEWER
Winner: Bored of Lunch
Runner-up: Julie Fitz
Adam Lynn
Alex Huston
Belfast Undercover Chef
Food&Craiс
MissCeaford
NI Food Reviews
Only Slaggin
What Lauren Eats
Runner-up: Julie Fitz
Adam Lynn
Alex Huston
Belfast Undercover Chef
Food&Craiс
MissCeaford
NI Food Reviews
Only Slaggin
What Lauren Eats
HAIR/BEAUTY INFLUENCER
Winner: Emma Kearney
Runner-up: Shannon Mitchell
Deirbhile Kelly
Gemma Garrett
Jay Millar
Kate Grant
Kimannesley.Hair
Lara Black
LMD
Olivia McVeigh
Runner-up: Shannon Mitchell
Deirbhile Kelly
Gemma Garrett
Jay Millar
Kate Grant
Kimannesley.Hair
Lara Black
LMD
Olivia McVeigh
FASHION / LIFESTYLE / FITNESS INFLUENCER OF THE YEAR
Winner: Annalivia Hynds
Runner-up: Shannon Mitchell
Abigail Parkinson
Adam Lynn
Billie McCormack
Deirbhile Kelly
India Sasha
Lauren Clarke
Melissa Riddell
Motherhood Bubble
Runner-up: Shannon Mitchell
Abigail Parkinson
Adam Lynn
Billie McCormack
Deirbhile Kelly
India Sasha
Lauren Clarke
Melissa Riddell
Motherhood Bubble