2025 SHORTLIST

This year, we were overwhelmed by the incredible response to the NI Social Media Awards, with 842 submissions received across all categories and 123,488 votes for the influencer categories via Belfast Live. Some categories saw over 70 entries, making the competition fiercer than ever. Narrowing it down to just five or eight finalists per category was no easy task, and we are truly impressed by the exceptional quality and creativity showcased. Thank you to everyone who took part – the competition was incredibly tough!

CREATOR OF THE YEAR 2025

Food / Drink / Hospitality Content Creator

(sponsored by STACKED)

Hair / Beauty
Content Creator

(sponsored by BELLAMIANTA)

Fashion / Lifestyle / Wellness Content Creator

(sponsored by O’NEILLS)

Home / Family Content Creator

(sponsored by MB MOTORS)

Rising Creator

Sponsored by DUKE STREET

Audience Choice Award

(sponsored by BELFAST LIVE)

Social Media Personality

(sponsored by VERMILION COSMETIC CLINIC)

SOCIAL MEDIA PERSON/TEAM

Digital Marketer
of the Year

Sponsored by TBC

Best Social Media Team
In house

(sponsored by FIONA BROWN COMMUNICATIONS)

Best Social Media Team
Agency

Sponsored by TBC

Content Creator of the Year

(sponsored by STARVIEW HOT TUBS AND OUTDOOR LIVING)

BEST USE OF SOCIAL MEDIA

IN START-UP

Sponsored by TBC

Micro / Small Business

(sponsored by KOBAULT)

SME / Large Organisation

(sponsored by THE GREEN EAST)

Charities, Nonprofits & Social Enterprises

Sponsored by TBC

Hospitality
& Tourism

sponsored by NORTHERN LIGHTS EVENT HIRE)

Media, Podcasts, Broadcast or Publishing

(sponsored by BNL PRODUCTIONS)

Healthcare or Aesthetics

Sponsored by TBC

Retail

(sponsored by MAD COLOUR)

Public Sector or Education

Sponsored by TBC

BEST USE OF SOCIAL MEDIA CHANNEL

BEST USE OF TIKTOK

(sponsored by TBC

BEST USE OF FACEBOOK

(sponsored by TBC)

BEST USE OF INSTAGRAM

(sponsored by TBC)

BEST SOCIAL MEDIA CAMPAIGN

Best Social Media Campaign

(sponsored by NORTHERN MORTGAGES)

Best Influencer Campaign

(sponsored by WEST COAST COOLER)

Best Low Budget Campaign

Sponsored by TBC

Most Impactful
Campaign

(sponsored by LITTLE PENNY THOUGHTS)

Best Campaign
Hospitality & Tourism

Sponsored by Adorn Dress Hire

Best Campaign
Retail

Sponsored by TBC

Best Campaign - Public Sector or Not for Profit

Sponsored by Mourne Stars

OVERALL SOCIAL MEDIA EXCELLENCE

Best Overall Social Media

Sponsored by TBC

ANNOUNCED ON THE NIGHT

Rising Brand of the Year

(sponsored by TED & STITCH)

ANNOUNCED ON THE NIGHT

Judges’ Choice Award

(sponsored by DIGITAL TWENTY FOUR)

ANNOUNCED ON THE NIGHT