18th October 2025 at the Europa Hotel, Belfast

2025 WINNERS

This year, we were overwhelmed by the incredible response to the NI Social Media Awards, with 842 submissions received across all categories and 123,488 votes for the influencer categories via Belfast Live. Some categories saw over 70 entries, making the competition fiercer than ever. Narrowing it down to just five or eight finalists per category was no easy task, and we are truly impressed by the exceptional quality and creativity showcased. Thank you to everyone who took part – the competition was incredibly tough!

View Winners Photos

Be sure to tag @bradleyshoots_ when posting photos on social media.

BEST USE OF SOCIAL MEDIA​

Best Use of Social Media: Charities, Nonprofits & Social Enterprises

Winner:
BELFAST CITY MARATHON
Runner Up:
PIPS SUICIDE PREVENTION

Best Use of Social Media: Healthcare or Aesthetics

Winner:
SEATING MATTERS
Runner Up:
ERA AESTHETICS & WELLNESS

Best Use of Social Media: Hospitality & Tourism

Winner:
THE BENTLEY GROUP
Runner Up:
VISIT BELFAST

Best Use of Social Media: Media, Podcasts, Broadcast or Publishing

Winner:
THE IRISH NEWS
Runner Up:
BELFAST LIVE

Best Use of Social Media: Micro/Small Business

Winner:
BUZZ OFF TRAVEL
Runner Up:
CT DIGITAL X SPLASH

Best Use of Social Media: Public Sector or Education

Winner:
DEPARTMENT OF EDUCATION
Runner Up:
NORTH WEST REGIONAL COLLEGE

Best Use of Social Media: Retail

Winner:
FOYLESIDE
Runner Up:
SUPERVALU & CENTRA x MXB

Best Use of Social Media: SME/Large Organisation

Winner:
VODUZ
Runner Up:
FOREST FEAST

Best Use of Social Media: Start-Up

Winner:
NOVA X SUGAR SNAP
Runner Up:
WILD RIVER DOG PARK

INDIVIDUAL OR TEAM OF THE YEAR

Best Social Media Team – Agency

Winner:
MXB
Runner Up:
SUGAR SNAP

Best Social Media Team – In-House

Winner:
VISIT BELFAST
Runner Up:
BPERFECT & VODUZ

Content Creator of the Year

Winner:
JIM MOORE – ONLY SLAGGIN
Runner Up:
JOSH & ALANA ADAMS

Digital Marketer of the Year

Winner:
MICHÉAL CAMPBELL | VODUZ
Runner Up:
MAIREAD GRAHAM | VISIT BELFAST

BEST SOCIAL MEDIA CAMPAIGN

Best Campaign – Hospitality & Tourism

Winner:
VISIT BELFAST
Runner Up:
DERRY COUNCIL x HOME OF HALLOWEEN

Best Campaign – Public Sector or Not-for-Profit

Winner:
NI CHEST HEART & STROKE – HEART FAILURE AWARENESS
Runner Up:
ANTRIM & NEWTOWNABBEY COUNCIL – IT STARTS WITH YOU / PSNI - POWER TO CHANGE

Best Campaign – Retail

Winner:
GENESIS X BARISTA BAR
Runner Up:
CASTLE COURT - LIKE NO WHERE ELSE X RAPID

Best Influencer Campaign

Winner:
VODUZ X PERRIE SIAN
Runner Up:
MACKLES X SUGAR SNAP

Best Low Budget Campaign

Winner:
CT DIGITAL X SPLASH
Runner Up:
BELFAST TROJANS – HOMECOMING GAME

Best Social Media Campaign

Winner:
BPERFECT
Runner Up:
MACKLES & SUGAR SNAP

Most Impactful Campaign

Winner:
NI HOSPICE – BE THERE FOR US X MXB
Runner Up:
BEST BARK – DOG SAFETY

SOCIAL MEDIA PLATFORM

Best Use of Facebook

Winner:
NI FOOTBALL LEAGUE
Runner Up:
WATERSIDE HALF MARATHON

Best Use of Instagram

Winner:
PANELLING PERFECT
Runner Up:
BELLAMIANTA

Best Use of TikTok

Winner:
VISIT BELFAST
Runner Up:
FOYLESIDE

OVERALL SOCIAL MEDIA EXCELLENCE

Best Overall Use of Social Media

Winner:
VISIT BELFAST

Judges’ Choice Award

Winner:
NEIL + DONNA SANDS

Rising Brand of the Year

Winner:
THE GIRLS GROUPCHAT PODCAST