Best Campaign – Hospitality & Tourism

Show how you’ve used social media to boost bookings, drive footfall, or enhance reputation for your hospitality or tourism business. In up to 1000 words, outline your strategy, creative elements, and results.

Judges are looking for:

• Smart use of content to attract visitors
• Strong storytelling or influencer collaborations
• Results aligned to objectives (e.g. bookings, visits)

Support your entry with data or case studies.

* IMPORTANT * You may choose to enter your submission into additional categories; however, please ensure you carefully consider what the judges are looking for in each, as the criteria can differ. It is advisable to enter categories separately and tailor each entry to address the specific judging requirements. Always support your submission with strong evidence for the best chance of success, and do not assume the judges will review your social media profiles independently.