Best Use of Social Media: Hospitality & Tourism

If you’re in hospitality or tourism, we want to hear how you’ve used social media to attract guests, boost bookings, or promote your location. In up to 1000 words, describe your creative content, influencer collaborations, seasonal campaigns, or storytelling that engaged audiences and delivered results.

Include evidence such as booking increases, engagement metrics, or customer testimonials to demonstrate impact.

Judges are looking for:

• Clear marketing strategy aligned with business goals
• Creative and engaging content
• Audience connection and community building
• Measurable results like bookings or footfall

Stay within the 1000-word limit and attach supporting materials to strengthen your entry.

* IMPORTANT * You may choose to enter your submission into additional categories; however, please ensure you carefully consider what the judges are looking for in each, as the criteria can differ. It is advisable to enter categories separately and tailor each entry to address the specific judging requirements. Always support your submission with strong evidence for the best chance of success, and do not assume the judges will review your social media profiles independently.