Best Use of Social Media: SME/Large Organisation

For businesses with over 50 employees, show how you’ve integrated social media into your wider marketing and business strategy. In up to 1000 words, detail your innovative use of content, platform strategies, and campaigns that supported overall business objectives, strengthened your brand, and drove measurable success.

Support your entry with evidence such as metrics, customer engagement figures, or examples of standout social media content.

Judges are looking for:

• Alignment of social strategy with business goals
• Creative and strategic execution
• Audience engagement and community impact
• Measurable business results

Adhere to the 1000-word limit and include links or attachments with supporting evidence.

* IMPORTANT * You may choose to enter your submission into additional categories; however, please ensure you carefully consider what the judges are looking for in each, as the criteria can differ. It is advisable to enter categories separately and tailor each entry to address the specific judging requirements. Always support your submission with strong evidence for the best chance of success, and do not assume the judges will review your social media profiles independently.