MAD Colour: your events partner for impactful, hassle free experiences

If – like us at NI Social Media Awards – you run events, manage venues or deliver brand activations, you want creativity that works, not more jobs for you. That is where MAD Colour fits. They are a single, cohesive team that designs, builds and installs everything needed to take an event to the next level – just like they do for us. No multiple suppliers, no finger pointing, just one crew that owns the job from brief to strike.

Visit the MAD Colour NI hub to see recent projects and services: MAD Colour

Why work with one integrated partner:

Coordinating lots of different suppliers is boring and stressful. With MAD Colour you get one project manager, one timeline and one tidy handover. That means faster decisions, consistent branding, fewer last minute headaches and more time for the parts you actually enjoy, like making the event memorable.

What makes them different:

• End to end delivery: concept, design, print, build, AV, install and strike. They handle the lot, so you do not have to chase anyone.

• Display expertise: REXframe is their modular aluminium and fabric system that covers backdrops, tunnels, suspended canopies, meeting pods and interactive media walls.

• In house dye sublimation printing: vibrant, lightweight and washable fabric graphics with fast local turnaround. Great for speed, brilliant for sustainability.

• Bespoke joinery and finishing: counters, podiums, retail fit solutions and specialist fixtures built to spec.

• Tech and content: touchscreen kiosks, large LED screens, AV integration and in house content and UI design for interactive experiences.

• One team with single accountability: design, production and install that dovetail perfectly.

Explore how this integrated model works here: MAD Colour NI projects.

Practical perks you will actually notice:

• Speed: quick local production and the flexibility to handle late changes.

• Sustainability: reusable REXframe components and fabric graphics that cut waste and shipping impact.

• Cost efficiency: less subcontracting, simpler logistics and better value.

• Quality control: everything checked in their pipeline so there are no nasty surprises on site.

• Scalability: modular systems and repeatable builds that make rollouts across venues or events simple.

What they deliver:

They design, produce and install a full range of assets, including:

• Awards and trophies (They produce our award winner trophies and they are incredible)

• Branded backdrops and photo walls (Just like our awards last year)

• Printed flooring and entrance features (Our entrance flooring graphics made such a massive difference)

• Podium features, stage graphics and fabric dressing (Our podium graphic stood out so much)

• Printed and digital menus, programmes and running orders (We go for A3 tall and slim menus printed by MAD)

• Directional signage and wayfinding (Can not wait to see what MAD do for NISMA25)

• FSDUs, retail displays and bespoke joinery

• Touchscreen kiosks, interactive media walls and large scale screen content

• On site install, technical support and controlled strike

See more examples on the MAD Colour showcase: MAD Colour NI.

How their process keeps your event on track:

Every project starts with a clear discovery call or site visit. They capture your objectives, audience, brand guidelines and any venue restrictions. A dedicated project manager then builds a realistic programme that factors in design time, approvals, venue access and health and safety documentation. Prototypes and material samples can be supplied where useful. During production, you receive concise updates with visuals and measurements, not long email threads. Install teams arrive with method statements, risk assessments and a clean handover plan. At strike, they remove graphics, pack components for reuse and leave the space as they found it.

• REXframe in plain English: REXframe is a lightweight aluminium profile that holds tensioned fabric skins. It is easy to transport, quick to assemble and strong enough for large scale features. Graphics can be single or double sided, backlit or edge lit. The system supports curves, corners and suspended elements, so designers are not constrained by boxy shapes. For multi venue tours or seasonal refreshes, you can keep the frames and update only the fabric skins, which saves money and reduces waste. If you need to add interactive elements, they can integrate touchscreens, sensors or product shelving directly into the frames.
• Sustainability without the greenwash: Choosing fabric graphics and reusable frames reduces timber and PVC usage, as well as transport emissions. Their in house dye sublimation process produces durable prints that can be washed and reused. They optimise panel sizes to minimise offcuts and recycle aluminium and fabric where possible. For brands with sustainability targets, they provide a simple materials breakdown and reuse plan so you can report on impact credibly.
• Quality control you can feel on site: Because design, print, joinery and AV sit under one roof, MAD Colour pre fit complex builds before they reach your venue. Colour is checked against brand references under standardised lighting. Fixings are labelled and cable runs are planned in advance to keep front of house areas tidy. The result is a smoother install, neat edges, accurate colour and fewer snags when the doors open.
• Venues and sectors they support: They work across awards nights, conferences, trade shows, retail activations, pop up experiences and cultural events throughout Northern Ireland and the Republic of Ireland. Venues with tight access windows or listed building constraints benefit from their modular approach. Universities, councils and visitor attractions value the repeatability for touring exhibitions and seasonal campaigns. Agencies use MAD Colour as a white label production partner when extra capacity is needed.

Short case snippets:

• Awards night refresh: modular stage dressing, branded lecterns, a photo moment wall and digital menu boards across foyer bars, all installed overnight and struck within two hours post event.

• Visitor attraction pop up: freestanding REXframe pods with integrated screens and push to learn content, designed to flat pack for use at multiple community venues.

• Retail launch: window takeovers, in store wayfinding and a selfie wall with controlled lighting that increased dwell time and social sharing.

Browse more work here: MAD Colour

FAQs:

• Can they handle small events as well as large shows
  Yes. The modular system scales from a single backdrop to a full hall.

• What if I already have a creative agency
  No problem. They can work from agency artwork or collaborate on technical development and production.

• Do they store components between events
  Yes. They can catalogue and store frames and fixtures, then pull them for your next activation.

Getting started:

Share your date, venue, brand assets and a rough idea of the visitor journey. MAD Colour will propose a layout, materials and a realistic schedule that fits your budget. If you want to move quickly, they can start with a simple hero backdrop and add wayfinding, counters or digital elements as approvals land.

Why MAD Colour:

Because they are reliable, creative and enjoy solving problems, and that matters when timelines are tight and standards are high. They simplify projects, raise the impact and make sure every event looks great, without drama.