Ooh & Aah Cookies – Double Winners at Last Year’s NI Social Media Awards

Last year, Ooh & Aah Cookies, a beloved Northern Ireland-based brand, made waves at the NI Social Media Awards by winning not one, but two prestigious awards: Best Use of Social Media in Retail and Best Use of TikTok (Business). This remarkable achievement highlighted their exceptional ability to connect with audiences and grow their business through innovative social media strategies.

The judges were particularly impressed by Ooh & Aah Cookies’ creative use of TikTok, where the brand has amassed an impressive following of over 149,000 followers and over 2.4 million likes. Their content, which blends delicious visuals with engaging storytelling, resonated deeply with viewers, making them TikTok’s No. 1 selling cookies. The judges noted that the brand’s ability to use social media to not only showcase their products but also build a loyal community around their brand was truly outstanding.

In their feedback, the judges praised Ooh & Aah Cookies for their innovative approach to retail on social media, particularly their mastery of TikTok as a business tool. They admired how the brand’s content consistently captured the essence of their fun and friendly personality while effectively driving sales and brand loyalty. The judges emphasised that Ooh & Aah Cookies set a benchmark for how retail businesses can creatively use social platforms to build a strong online presence and engage with customers in a meaningful way.

From humble beginnings, Ooh & Aah Cookies has grown from a simple idea between two best friends into a powerhouse brand, thanks to their strategic and innovative use of social media. Their journey serves as an inspiration for other businesses, proving that with vision, creativity, and a deep connection with your audience, anything is possible.

Find out more about the brand by visiting their website www.oohandaah.co.uk