18th October 2025 at the Europa Hotel, Belfast

West Coast Cooler at the NI Social Media Awards 2025



West Coast Cooler: Drinks Sponsor for the NI Social Media Awards 2025

West Coast Cooler is back as our official Drinks Sponsor for the NI Social Media Awards 2025 on Saturday 18 October. Guests will be welcomed with sparkling refreshments on arrival, setting a bright, celebratory tone from the very first clink. If you are attending this year’s ceremony, expect light, fruity flavours, photogenic serves and that signature West Coast Cooler vibe right from the reception.

About West Coast Cooler

West Coast Cooler is a well loved Irish wine cooler brand known for crisp, refreshing flavours and playful, social first energy. Explore the brand story, product range and responsible drinking information on the official website: West Coast Cooler. For behind the scenes moments, launches and serve ideas, follow the official Instagram at @westcoastcooler.

What to expect at the NI Social Media Awards 2025

This year, West Coast Cooler will serve up sparkling refreshments on arrival. Expect chilled, easy to enjoy serves that photograph beautifully and taste as good as they look. From the first pour at the reception to pre dinner mingling, their drinks will keep the atmosphere upbeat and conversation flowing.

Sparkling welcome

Guests will receive an ice cold West Coast Cooler serve on arrival. It is a simple touch that lifts the mood instantly, perfect for red carpet photos and those first stories of the night.

Light and refreshing flavours

West Coast Cooler’s flavour profile leans light, fruity and sessionable. It pairs effortlessly with a glamorous black tie setting, and it is ideal for guests who want something crisp and refreshing before dinner.

Photogenic presentation

Expect polished glassware, fresh garnish and chilled serves that look the part under event lighting. It is the kind of drink your audience loves to share across Instagram and TikTok.

Why West Coast Cooler is a great fit for awards night

Great awards nights are about pace, photos and flavour. West Coast Cooler brings an accessible, modern option that is easy to serve at scale, consistent in taste and made for social moments. It complements the black and gold elegance of the night while keeping things light and celebratory.

How West Coast Cooler elevates guest experience

Fast service at scale

Arrival receptions move quickly. West Coast Cooler’s ready to serve format helps teams deliver drinks efficiently so guests spend less time queueing and more time enjoying the moment.

On brand for social content

From the colour of the pour to the label and garnish, each serve photographs well. That means more organic posts, more engagement and a stronger first impression for the evening.

Easy pairing with canapés

Light, fruity notes pair neatly with popular reception bites and palate friendly canapés. It is approachable for a broad audience, which keeps feedback positive from the outset.

Responsible enjoyment

West Coast Cooler champions responsible enjoyment. Please only share content with audiences over the legal drinking age and always enjoy in moderation. For guidance, visit West Coast Cooler and local responsibility resources.

Follow West Coast Cooler

Stay in the loop on product news, serves and event highlights:

See you on Saturday 18 October

We are delighted to welcome West Coast Cooler back as our Drinks Sponsor. Get ready for sparkling refreshments on arrival, perfectly timed for your first cheers, your first photo and your first post of the night. Bring the glam, bring your besties and enjoy the show.