How to enter

Please provide a comprehensive overview, up to 1000 words, of your social media campaign in the hospitality or tourism sector. Describe the objectives, target audience, and strategies employed to promote your hospitality or tourism brand, destination, or experience through social media.

Highlight the specific social media platforms utilised in your campaign and explain how they were effectively leveraged to showcase your offerings, engage travelers, and drive bookings or visitation. Provide examples of captivating content, user-generated campaigns, or influencer collaborations that contributed to the campaign’s success.

How did your social media campaign in the hospitality or tourism sector generate measurable results or impact? Share key performance indicators such as increased bookings, visitor numbers, or positive reviews, along with any compelling stories or testimonials that demonstrate the campaign’s success in attracting and delighting travelers.

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Please ensure that your entry adheres to the word limit of 1000 words and that any supporting evidence is included as attachments or hyperlinks within your submission.

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