SD Create is a Belfast-based brand marketing and communications consultancy. Founded by Sinead Doyle in 2022, SD Create is known for its creative and innovative approach.
With particular expertise in brand building, storytelling, consumer engagement, content creation, and media relations, SD Create works with some of Northern Ireland’s best-loved brands, with a focus on the arts, entertainment, lifestyle, leisure, hospitality and tourism sectors.
SD Create brings together independent creatives and experienced professionals to deliver tailored marketing campaigns that achieve real results for clients.
Working with brands including West Coast Cooler, Malfy Gin, The Merchant Hotel, Bullitt Belfast, Victoria Square, Jose Cuervo tequila, Strand Arts Centre and Maven, SD Create has built a reputation for crafting content, campaigns, events and experiences that resonates with audiences.
This year, they are proud to sponsor the Best Use of Instagram category at the NI Social Media Awards 2024, celebrating those who excel in using Instagram to connect with and inspire their audiences.
Why Instagram Matters
Instagram has become one of the most influential platforms for brands and influencers. Its focus on visual storytelling and community building makes it a critical tool in any modern marketing strategy. SD Create recognises this and is sponsoring the Best Use of Instagram category, which celebrates individuals and brands that use the platform creatively and effectively.
Sinead Doyle, Founder of SD Create, shares:
“Instagram has completely transformed the way brands communicate with their audiences. It’s a platform where creativity, strategy, and engagement come together. We’re excited to be sponsoring the Best Use of Instagram category, as it celebrates those making a real impact through their social media content.”
SD Create’s Unique Approach to Marketing
What sets SD Create apart from traditional agencies is their collaborative and flexible model. Instead of working with an in-house team alone, SD Create collaborates with a bespoke group of independent consultants—whether they are copywriters, designers, or media strategists—handpicked for each project. This allows them to match the right talent to every brief and deliver solutions that are both creative and practical.
Led by Sinead Doyle, who has over 18 years of experience in PR, journalism, and marketing, SD Create focuses on delivering strategies that are designed to achieve meaningful outcomes for their clients. Their work is rooted in understanding client needs and goals, making them a trusted partner for brands looking to enhance their presence and reach.
Collaboration and Client-Centred Focus
SD Create is committed to building strong relationships with their clients. Their hands-on and collaborative approach means they are always in tune with client needs, ensuring they provide the right support at the right time. By focusing on building connections and delivering tangible outcomes, SD Create helps brands stay relevant, engaging, and ahead of the curve in today’s fast-evolving digital landscape.
Why Sponsoring Best Use of Instagram Matters
By sponsoring the Best Use of Instagram category at the NI Social Media Awards, SD Create is recognising those who use Instagram to engage their audience in creative and meaningful ways. This category highlights individuals and brands that have mastered Instagram’s potential, whether through eye-catching visuals, compelling story-telling, or innovative campaigns.
Instagram continues to be a game-changer for brands, and this sponsorship reflects SD Create’s belief in the power of social media as a tool for authentic, impactful communication.
For more information on SD Create’s approach to brand marketing and the services they offer, visit SD Create. To keep up with their latest work, follow them on social media:
Or connect with Sinead directly on Linkedin